Need to increase awareness of your organization? Want to spread the word about an upcoming event? Learning how to generate publicity can help you accomplish these objectives effectively, without spending a fortune.

Public Relations is becoming more and more important for success in today’s business environment. As a business owner, manager, or marketing professional, it is vital that you let prospective and current customers know about your products and services in a cost effective and efficient manner. This half-day seminar offers practical training for professionals who need to learn how to effectively generate publicity for their organizations.

Topics Covered Include:

• The role of pubic relations
• Understanding the difference between PRand advertising
• How to build a media list
• Tools for generating non media publicity
• How to generate "new media" publicity
• Boosting your organization's profile through non-media publicity
• The role of community relations in a PR plan

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Click here for MTI's current open enrollment training schedule. ________________________________________________________________________________________________________________