Success Seminar Series®

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Corporate Communications

Publicity Basics

Grant Writing Basics

Events Fundraising

Organizational Communication

Presentation Skills

Group Communications

Business Writing

Computer Software  Basics                     

Computer Software Advanced                

Customer Service

Management Series

Corporate Communication Series

    

Publicity Basics

In-class time: 2 hours (120 minutes) 

Topics covered include:

  •  Relationship of Publicity to Marketing and Advertising

  •  Planning for Publicity

  •  Generating Media Coverage

  •  Types of Media Publicity

  •  Criteria for Newsworthiness

  •  Media Overview

  •  Appropriate Journalistic Format and Writing Style for Submission

  •  Types of non-media publicity

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Grant Writing Basics

In-class time: 2 1/2 hours (150 minutes) 

Topics covered include:

  •  Introduction to Grant Writing

  •  Good Writing

  •  Types of Grants

  •  Grant Process

  •  What Funders Look For

  •  Resources for Grant Writing

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Special Event Fundraising

In-class time: 2 hours (120 minutes)

Topics covered include:

  •  Selecting and Event

  •  Establishing a Committee

  •  Event Organization

  •  Timeline

  •  Committee Selection/Organization

  •  Sponsorships

  •  Publicity

  •  Logistics

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Organizational Communication Basics

In-class time: 2 hours (120 minutes)

Topics covered include:

Characteristics of Organizational Communication

Formal/Informal

Internal Public Communication

  • HR Aspects (ex. Orientation, safety and loss prevention, compensation and benefits)

  • Morale and Satisfaction

External Public Communication

  • Public Relations and Image Building

  • Public Affairs and Issues Management

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Presentation Skills

In-class time: 2 hours (120 minutes)

Topics covered include:

Presentation Development

  • Purpose

  • Thesis

  • Situation/Audience Analysis

  • Organization

  • Practice/Rehearsal

Visual Elements of Delivery

  • Dress/Appearance

  • Projecting Confidence/Authority

  • Eye Contact

  • Use of Notes

  • Posture/Movement

Verbal Elements of Delivery

  • Style

  • Dealing with mistakes

  • Vocabulary

  • Enunciation

  • Pronunciation

Vocal Elements of Delivery

  • Enthusiasm

  • Sincerity

  • Volume

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Group Communication

In-class time: 2 hours (120 minutes)

Topics covered include:

  •  Characteristics of Groups

  •  Effective Communication in Groups

  •  Group Norms

  •  Cohesiveness

  •  Leadership in Groups

  •  Group Problem Solving

  •  Benefits

  •  Drawbacks

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Business Writing Basics

In-class time:  6 hours

Topics covered include:

  •  Writing Process

  •  Elements of Grammar Overview

  •  Language Usage

  •  Sentence/Paragraph Structure

  •  Planning & Organizing Business Messages

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