New Online Marketing Trends for Businesses
While new online business are busy building a strong foundation, the established businesses need to renew their vows. In other words, they need to update their marketing methods to apply what’s working now.
In the following article we discuss four online marketing trends that every established business should focus on imbibing...
1. Give them a Deal that’s Hard to Resist
Bargain hunting is common amongst consumers. They’re always on the lookout for the best deal. In order to attract and retain customers, established online businesses should offer them unbeatable deals.
This allows you to generate repeat sales and also more referrals from your existing as well as new customers. The better deals/rewards you give your prospects, the easier it will be for you to reach out and make an impact with your business.
2. Use Mobile Marketing Along with Email Marketing
Mobile marketing a.k.a sending promotional text messages and voice calls to your target customers, is on the rise. Regardless of what size your online business is, you need to go beyond the traditional web marketing tactics and embrace mobile marketing.
However, mobile marketing can prove to be expensive for small businesses. This is why you shouldn’t solely depend on it but also add email marketing to your mix. Collecting email addresses and broadcasting your email messages is relatively less costly when compared to mobile marketing.
3. Leverage the Power of Local Online Marketing
If you want to reach out to prospects in Chicago, would you advertise in New York Times? Of course not. However, what you would be fine with is local ad that is displayed to Chicago residents. It just makes sense.
So go ahead and use local online marketing and increase the response you get from your target audience. See to it that you’re not doing local marketing for the heck of it. Only indulge in it when you’re ready and when you feel there’s a need for it.
4. Make the Most Out of Social Media
It’s a fact that people are talking, discussing and socializing online like never before. It’s a trend that is only going to grow with time. But do you realize that these conversations could also be about your product, service or company? Your customers are writing reviews and giving feedback online, which if negative, can make a bad impact.
This is why it’s important that you manage the reputation of your online business and see to it that you earn your positive review. You can use tools such as Google Alerts to track when and where people mention your company in social media. Besides that you can also get business reputation management help from online companies that offer such services.
It doesn’t matter what kind of goals or objectives your company has. As long as you are moving forward keeping the latest business and marketing trends in mind, you won’t go wrong.
