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Small Business

All articles written with a topic on the information helpful to small business owners and their employees.
Author: 
Contributed by Caty Cosgrove

Nearly all businesses these days rely on computers to assist them with their daily operations. Although many small companies use their computers simply for minimal accounting and record keeping purposes, there are a growing number of larger and online businesses that are becoming more dependent on computers and advanced information systems to maintain daily operations.

Author: 
Stephen A. White

Managing data effectively is essential for every business, large or small. From tracking the success of your marketing efforts to keeping up with important personnel and training information, keeping accurate business records and being able to quickly generate accurate reports are necessary for operations and managerial decision making.

Depending on the industry you are in and the type of reporting requirements your business has, an off-the-shelf data management system designed specifically for your type of business might be sufficient for your needs. However, if you are in a niche business, you probably need a custom database to satisfy all of your record keeping and reporting requirements.

Author: 
Randall A. Olson

[img_assist|nid=178|title=|desc=|link=none|align=left|width=100|height=67]Looking for an inexpensive way to spread the word about your small business online? Forums can be a valuable resource for getting the word out about your company's products and services, establishing credibility for yourself and your business, and driving traffic to your website.

Forum marketing has the perfect price tag for small business owners. It's free to participate in forums, so this activity can easily fit into your expense budget. However, benefiting from forum marketing does require time, effort, and consistent activity.

Author: 
Stephanie Chandler

If you feel like your life moves faster than a Nascar race, you’re not alone. We are living in a time where dual income families and single parent homes are the norm, a sharp contrast to the happy sitcom families we grew up watching on TV.

So how do you get everything accomplished when there are only 24 hours in a day? The first step is to reprioritize. Does it really matter if you’re house is immaculate? Does your family really need a 7-course meal on the table every night? Instead of spending time preparing an elaborate meal, wouldn’t you rather use that time with your family or to catch up on some R&R for yourself?

Author: 
Mary Gormandy White, M.A., SPHR

[img_assist|nid=70|title=|desc=|link=none|align=left|width=100|height=66]Many people have the misconception that publicity and advertising are the same thing. While both publicity and advertising can play important roles in an organization's overall marketing plan, they are very different. The three primary differences between publicity and advertising are (1) control, (2) cost, and (3) credibility.

Control

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