Is your organization positioned to embrace and benefit from the latest advances in social media? Or, are you still pretending social media don't exist? Maybe you're "just letting it happen" or "dabbling" with social networking. If this sounds like your approach to social networking, it's time to learn how to develop a strategy for social media usage that is aligned with your company's overall goals and objectives.

Like it or not, social media is a part of 21st century culture and the lines between personal and business online networking are becoming less distinct every day. Businesses and professionals who recognize the value of social networking and incorporate it into their success strategies are placing themselves in a unique position to make the most of this relatively new tool for strategic business communication.

As with every form of communication, there are right ways to incorporate social networking into your strategic business plan – as well as several wrong ways that can actually do more harm than good. Take MTI's Strategic Social Networking: How to Align Social Media with Business Strategy seminar and out why social media is integral to modern corporate communication and learn how to develop and implement an effective social networking strategy that will align your company's use of social media with your organization's strategic business plan for long term success.

Topics include:

•    Strategic business communication through social media
•    Inbound (social media) versus outbound (traditional) communication tools
•    Social media as a customer service, sales, and recruiting tool
•    Social media as an internal communication tool
•    Creating a strategic plan for social media
•    Best practices in professional social networking
•    Social media cautions and policy considerations

About the Trainer

Mary Gormandy White, M.A., SPHR has extensive experience in corporate communication, employee relations, marketing, and public relations. As Mobile Technical Institute's Training Coordinator, she has extensive experience providing training to clients throughout the United States and is a frequent speaker at conference and association meetings. She is the author of 101 Successful Public Relations Campaign Tips and 101 Human Resource Management Tips in the LifeTips book series and has firsthand experience managing and creating content for social media websites.

On-Site Training

For information about bringing this seminar to any U.S. location, call 251-478-6848 or email success (at) mtimail.com.