High Impact PR: How to Generate Publicity
Approved Continuing Education Credit
Training Level
Class Type
Total Training Hours
Description of Course
Need to increase awareness of your organization? Want to spread the word about an upcoming event? Learning how to generate publicity can help you accomplish these objectives effectively, without spending a fortune.
Public Relations is becoming more and more important for success in today’s business environment. As a business owner, manager, or marketing professional, it is vital that you let prospective and current customers know about your products and services in a cost effective and efficient manner. This half-day seminar offers practical training for professionals who need to learn how to effectively generate publicity for their organizations.
Topics Covered Include
The role of pubic relations
Understanding the difference between PR and advertising
How to build a media list
Tools for generating non media publicity
How to generate & new media & publicity
Boosting your organization's profile through non-media publicity
The role of community relations in a PR plan



