Human Resources Consulting

A confidential resource to help with employee situations as a group or one on one.

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Web & Database Development

Provide your customers with timely information and generate new customers.

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Secured Testing Center

We are Mobile's largest testing center providing both onsite & offsite testing services.

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Training & Education

Monthly training seminars to meet the needs of today's business.

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High Impact PR: How to Generate Publicity

Approved Continuing Education Credit

AL HVAC Contractors
HRCI General PHR-SPHR Recertification
AL Nursing Provider ABNP 1276 exp 3-12
AL Nursing Home Administrators

Training Level

Essentials

Class Type

Classroom

Total Training Hours

3hrs.

Description of Course

Need to increase awareness of your organization? Want to spread the word about an upcoming event? Learning how to generate publicity can help you accomplish these objectives effectively, without spending a fortune.

Public Relations is becoming more and more important for success in today’s business environment. As a business owner, manager, or marketing professional, it is vital that you let prospective and current customers know about your products and services in a cost effective and efficient manner. This half-day seminar offers practical training for professionals who need to learn how to effectively generate publicity for their organizations.


Topics Covered Include

The role of pubic relations
Understanding the difference between PR and advertising
How to build a media list
Tools for generating non media publicity
How to generate & new media & publicity
Boosting your organization's profile through non-media publicity
The role of community relations in a PR plan

“MTI provided an affordable solution for creating our new marketing-oriented small business website. They handled everything, from moving our domain name to creating and hosting a professional website. When we need to make a change or add a link, they take care of it right away.“  ~~ Karen Willingham, Superior Retail Services

We have continually and often used the services of MTI since 2005. All requests for specialized or customized database reports have always been met with a positive attitude and successful resolution. I can fully recommend MTI . The services they provide are unequaled and the results have always been exemplary.”~~ David Doughty, Mobile Aerospace Engineering

"At NAPS, we are constantly monitoring our new business development strategies and continually searching for ways to increase our presence. While looking for opportunities in the Mobile, AL area, we turned to Mobile Technical Institute for assistance in promoting our educational seminars.

MTI is without a doubt one of our greatest connections we have made in promoting our company to our target market. MTI’s professional staff is exceptionally accommodating, caring and supportive in making sure our needs are met. MTI ensures our company is promoted in a professional and effective manner and the quality exposure we receive is superior. "~~Sam Ciulla, Vice President, National Application Processing & Screening, Inc., Birmingham, AL